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Nokia + Microsoft


WuDu

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It's happened. Former Microsoft exec and current Nokia CEO Stephen Elop has married his future and his past in the holy matrimony of a "strategic alliance." Windows Phone is becoming Nokia's "principal smartphone strategy," but there's a lot more to this hookup -- scope out the official press release just after the break. Microsoft's Bing and adCenter will provide search and ad services across Nokia devices, while Nokia will look to innovate "on top of the platform" with things like its traditional strength in imaging. Ovi Maps will be a core part of Microsoft's mapping services and will be integrated with Bing, while Nokia's content store will be integrated into (read: assimilated by) Microsoft's Marketplace.

Xbox Live and Office will also, as is to be expected, feature on these brave new Microkia handsets. An open letter on Nokia's Conversations site, penned jointly by Stephen Elop and Steve Ballmer, sets

out the foregoing details along with the following statement of intent:

"There are other mobile ecosystems. We will disrupt them. There will be challenges. We will overcome them. Success requires speed. We will be swift. Together, we see the opportunity, and we have the will, the resources and the drive to succeed."

Realno, čim su najavili da će nešto "objaviti" jasno je bilo šta će to biti. Raspala Nokia sa svojim pogrešnim potezima jedino je i mogla ovako nešto da uradi da bi se održala. OK, zavaljivali bi oni i dalje one jeftine telefone, ali za viši segment su bili prilična nula. Sad ćemo videti kako će ovo da ispadne.

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nokija, za razliku od raznih američkih i azijskih proizvođača koji upru iz petnih žila pa opet izbace plastikanera, ume da napravi vrhunski hardver. kapiram da će se pojaviti nešto njihovo dobro taman kad i windows phone malo sazri (npr. dobije copy/paste :)), pa će napokon postojati premium telefon koji nije iphone :)

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mislim da taj pad akcija vishe ima veze sa predvidjenim neophodnim ulaganjem novca (zbog pocetka rada sa potpuno novim OS-em) i gubitkom nekada vrednog brenda Symbian, nego zbog nekog nepoverenja trzista u ovu simbiozu. A ja ovaj potez svakako podrzavam jer Nokia i dalje pravi hardverski (subjektivan utisak) najrobustnije telefone, svakako sa najboljom optikom a Win Phone 7 je mnogo bolji od starog Windows Mobile-a.

btw vredi napomenuti kada smo vec na temi novih projekata u mobilnoj tehnologiji, da je HP predstavio, na osnovi Palmovog WebOS-a tri uredjaja - dva telefona i tablet

It's nice to be good, but it's nothing compared to being bad

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