kljucne reci (one najosnovnije) ubacujes u sam html, u <title></title> tag stranice, odnosno ako koristis cms (joomla, wordpress) u podesavanjima sajta
vidis na primer, ovo nije dobro uradjen title :)
<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd">
<html xmlns="http://www.w3.org/1999/xhtml">
<head>
<title>KlanRUR - Online gaming community</title>
idi na klanrur.rs pa desni klik pa view source..