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Analiza piraterije Punch Club


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http://tinybuild.com/punch-club-has-been-pirated-over-1-million-times

Uradili ljudi zanimljivu analizu piratizovanja Punch Cluba, jer su "podmetnuli" treking i u te verzije.

  • Punch Club appeared on torrents within hours of launch
  • For every sale on PC there are 4 pirates
  • For every Android sale there are 12 pirates
  • For every iOS sale there are 2 pirates

The most interesting conclusion though is Localization and its impact. Punch Club clearly shows that localizing games to Western European languages pays off, and has a very low piracy rate. 

 

We launched without Chinese or Portuguese. China (green graph) started growing on its own right after launch, they were pirating the English version with no problem.
Meanwhile as soon as we added Portuguese, Brazil (yellow) skyrockets in number of installs…. but not in number of sales. Brazil likes to pirate localized games. 

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